Sondeka festival is an annual festival and a first of its kind in East Africa. It acts as an intermediary where producers of creative innovations meet with organizations and /or consumers of their products. The festival brings into one space all forms of creativity to showcase, collaborate, co-create and access markets. It also serves as a platform for numerous events, exhibitions that showcase Africa’s creative Industry and promote Africa as a centre for creativity and investment opportunities. The drive for the Sondeka Festival is the idea of growth of the poor economies through innovation for a sustainable future enhancing collaboration between creators and innovators across sectors and innovators across sectors regardless of their experience with one mission to create a new Kenya and help write a new African Narrative.