Sondeka is an earth-shaking regional art, culture and innovation event that brings together creatives from East Africa and the rest of the world, to showcase talent and push the existing market boundaries. Sondeka attracts Creatives and members of the public from all over the continent as well as abroad, to experience a three-day long extravaganza in appreciation of creativity and innovation. Creativity and innovation go hand in hand like regret and hangovers. Sondeka brings these two together -not regret and hangovers, creativity and innovation- for a three-day showcase of East African digital culture. We’re pulling together innovators who work in Augmented/Virtual Reality, digital art, gaming and more! We’re exploring how these things that blow our minds, continue to shape our lives and how we interact with the world. This isn’t just a regular virtual expo, it’s an immersive online experience also featuring groundbreaking music and art that’ll make conservative creatives weep for “the good old days”. Sondeka will explore how these new technologies are having an impact in our lives and how we interact with them.