Creatives Garage | Who Made My Clothes?
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Who Made My Clothes?


You’ve probably seen this hashtag around your social media pages lately. Have you found out what it is about? If not, let me help you out.

Fashion Revolution Week is a week of campaigns and action to demand greater transparency in the fashion supply chain. Starting from the 23rd of April to 29th April the campaigning organisation, ‘Fashion Revolution,’ together with other supporting organizations globally is working to end exploitation in the fashion industry. The Fashion Revolution Week encourages people around the globe to ask fashion and clothing brands, ‘Who made my clothes?’ using the hashtag #whomademyclothes.

This is as a result of the tragedy that occurred in Dhaka, Bangladesh on 24th April 2013. A building, Rana Plaza, collapsed and led to the deaths of 1,138 people and many more were injured. Rana Plaza housed a number of garment factories and this incident led to highlighting the dreadful conditions that many people in the garment industry were working in.

That’s the reason why Fashion Revolution brings people around the world together to campaign for a fairer, safer, cleaner fashion industry and to celebrate those who are on a journey to make it happen. The week-long campaign’s theme MONEY, FASHION, POWER, will run in over 90 countries exploring the flows of money and the structures of power across fashion’s supply chains, centring on garment worker wages and the price we pay for our clothes, so that the public can better understand what it is they are paying for.

Fashion Revolution Co-founder Orsola de Castro asked, “Have you ever wondered who makes your clothes? How much they’re paid and what their lives are like? Our clothes have gone on a long journey before they hit store shelves, passing through the hands of cotton farmers, spinners, weavers, dyers, and sewers. 80% of them are women between the ages of 18 and 24. Many of the people who make our clothes live in poverty. This needs to change.”

Fashion Revolution Week 2018 will feature events and activities worldwide to encourage people to think differently about the clothes they buy and wear and inspire them to make a positive difference.

Given this information, I hope you will be part of the revolution and join in the cause as we try to create a positive change in the lives of the individuals who are making the clothes we wear. Be curious. Wonder who is it that made your clothes, what their living conditions are, how you can make contribute in making their lives better; and if you care, you’ll join in the conversation.

The more people who ask #whomademyclothes, the more brands will listen. Use your voice and your power to change the fashion industry. Together we are stronger.

You can use the following hashtags to boost visibility in your post #whomademyclothes #fashrev #fairfashion #fashionrevolution #honestfashion #transparent #passionbeforefashion #fashionforgood #fashionforchange #ethicalfashion #fairtradefashion #activewear #lookgoodfeelgood #functionalfashion #ootd #fashion #jointhefashionrevolution

For further information and other ideas on how to get involved, visit


Piece by: Louisa Gitau.


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